34 phương pháp sáng tác slogan

Bộ sưu tập dưới đây giới thiệu 34 phương pháp sáng tác slogan

1. Ask a question
Does she or doesn”t she? -Clairol

2. Show your unique commitment
We try harder -Avis

3. Explain product superiority
Takes a licking and keeps on ticking -Timex

4. Evoke a benefit in a fresh way
Let your fingers do the walking -Yellow Pages

5. Use an emotive call to action
Reach out and touch someone -AT&T

6. Use an evocative call to action
Put a tiger in your tank -Esso

7. Use an imperative call to action
Just do it -Nike

8. Use a one-word call to action
Think -IBM

9. Use a cheeky call to action
Let us tan your hide -Crisby Frisian Fur Co.

10. Revisit a familiar call to action
Reach out and bust someone -Crime Stoppers

11. Link a product feature with an abstract need
A diamond is forever -DeBeers

12. Link a feature with your address
We corner the market -Irving Rivers Ltd.

13. Combine a feature and a benefit in the same phrase
Make yourself at home -IKEA

14. Declare a superlative feature
The world”s #1 selling financial software -Quicken

15. Make a compelling promise
The world on time -Federal Express

16. Be whimsical
It”s the real thing -Coca-Cola

17. Say it staccato
Soothes. Cleanses. Refreshes. -Murine eyedrops

18. Use a two-fold delivery with a twist
Common sense. Uncommon results -David Ingram and Associates

19. Address a specific need
For women whose eyes are older than they are -Robert Powers skin cream

20. Be abstract but client-centered
After all, it is your information -Authentex Software

21. Describe your product in a novel way
Liquid jewelry -Lorr Laboratories nail polish

22. Link company name to product benefit
Never forgets -Elephant Memory Systems

23. Suggest the cost of not using your product
Because so much is riding on your tires -Michelin

24. Be grotesque to make a point
Wears like a pig”s nose -W. M. Finck & Co. men”s overalls

25. Turn a current business maxim on its ear
Think small -Volkswagen

26. Link a well-known phrase with your product benefit
Understanding comes with Time -Time magazine

27. Brag about yourself
We take the world”s greatest pictures -Nikon

28. Brag about your product and your client
You and Betty Crocker can bake someone happy -Betty Crocker

29. Take a breath and say it all
Finest anti-knock non-premium gasoline ever offered at no extra cost -Union Oil Co.

30. Describe your service and its #1 benefit in two words
Advertising pays -Industry maxim

31. Personify your product
Laughs at time -Du Pont paint

32. Distill your business into one phrase
The Document Company -Xerox Corp.

33. Tie your slogan to your logo
Get a piece of the Rock -Prudential Insurance Co.

34. Dare to be different
Dare to diff -LOEB Cola

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